New Zealand All Blacks – launch vid for the new All Blacks shirt

Another video, this time from adidas for the launch of the New Zealand All Blacks shirt.

What do you think? I really like it – takes a different approach to a lot of rugby promo; avoids the clichés of hard hitting, in-your-face stuff you often get with rugby ads. Not that I’m saying there’s anything wrong with some big hits!! This is just a bit of a change. Let me know what you think.


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