rugbystore carried out an online survey to find out whether Brits think rugby and football clubs charge too much for tickets and how much they’re willing to pay to see live games. With options covering everything from an unwillingness to pay to see live games, to paying whatever it cost, we wanted to gain insight into Britain’s attitude towards the price of seeing live sport.

We asked 10,000 Brits to give us their responses, with the results recorded below – segmented by gender, age bracket and location.

72% of Brits believe rugby / football clubs charge too much for match tickets

Q1 Do rugby / football clubs charge too much for tickets?

Topline results:

Yes: 72.0%
No: 28.0%

Males:

Yes: 69.8%
No: 30.2%

Females:

Yes: 74.2%
No: 25.8%

18-24s:

Yes: 41.5%
No: 58.5%

25-34s:

Yes: 77.0%
No: 23.0%

35-44s:

Yes: 81.5%
No: 18.5%

45-54s:

Yes: 74.7%
No: 25.3%

55-64s:

Yes: 68.0%
No: 32.0%

65+:

Yes: 90.3%
No: 9.7%

England:

Yes: 70.5%
No: 29.5%

Scotland:

Yes: 69.1%
No: 30.9%

Wales:

Yes: 97.3%
No: 2.7%

49.3% refuse to attend live matches because tickets are too expensive

 

 

Q2 How much are you willing to pay to see a live sports match?

Topline results:

I won’t pay to see live games: 49.3%
£0-£20: 12.9%
£21-£40: 12.4%
£41-£60: 3.0%
I’d pay whatever it cost: 3.0%
Depends on the sport: 18.4%
Other: 1.0%

Males:

I won’t pay to see live games: 43.1%
£0-£20: 11.1%
£21-£40: 16.7%
£41-£60: 4.2%
I’d pay whatever it cost: 5.6%
Depends on the sport: 18.1%
Other: 1.2%

Females:

I won’t pay to see live games: 62.2%
£0-£20: 11.0%
£21-£40: 6.1%
£41-£60: 2.4%
I’d pay whatever it cost: 1.2%
Depends on the sport: 15.9%
Other: 1.2%

18-24s:

I won’t pay to see live games: 57.1%
£0-£20: 14.1%
£21-£40: 23.5%
£41-£60: 0.3%
I’d pay whatever it cost: 0.9%
Depends on the sport: 3.9%
Other: 0.2%

25-34s:

I won’t pay to see live games: 50.0%
£0-£20: 10.7%
£21-£40: 3.6%
£41-£60: 3.3%
I’d pay whatever it cost: 7.1%
Depends on the sport: 25.0%
Other: 0.3%

35-44s:

I won’t pay to see live games: 62.5%
£0-£20: 3.1%
£21-£40: 12.0%
£41-£60: 0.5%
I’d pay whatever it cost: 0.7%
Depends on the sport: 18.1%
Other: 3.1%

45-54s:

I won’t pay to see live games: 53.3%
£0-£20: 20.0%
£21-£40: 9.7%
£41-£60: 3.3%
I’d pay whatever it cost: 0.8%
Depends on the sport: 9.5%
Other: 3.4%

55-64s:

I won’t pay to see live games: 50.0%
£0-£20: 4.2%
£21-£40: 16.3%
£41-£60: 12.5%
I’d pay whatever it cost: 4.2%
Depends on the sport: 12.5%
Other: 0.3%

65+:

I won’t pay to see live games: 45.0%
£0-£20: 16.7%
£21-£40: 2.1%
£41-£60: 1.9%
I’d pay whatever it cost: 0.4%
Depends on the sport: 33.3%
Other: 0.6%

England:

I won’t pay to see live games: 47.5%
£0-£20: 12.5%
£21-£40: 11.9%
£41-£60: 3.7%
I’d pay whatever it cost: 3.8%
Depends on the sport: 20.0%
Other: 0.6%

Scotland:

I won’t pay to see live games: 59.3%
£0-£20: 11.1%
£21-£40: 11.1%
£41-£60: 1.8%
I’d pay whatever it cost: 0.8%
Depends on the sport: 15.5%
Other: 0.4%

Wales:

I won’t pay to see live games: 38.2%
£0-£20: 19.8%
£21-£40: 18.3%
£41-£60: 1.2%
I’d pay whatever it cost: 0.2%
Depends on the sport: 0.6%
Other: 21.7%

Scots are the least willing to see live matches, with 59.3% refusing to attend due to high ticket prices