Some very exciting news is coming out of Twickenham this morning: the worlds leading rugby brand, Canterbury of New Zealand, has secured a long term deal with the RFU to be the official Kit supplier.
The 4 year deal will see Canterbury supplying the kit to England squads from September 2012 right through to beyond the 2015 Rugby World Cup.
We’ll see England Seniors, Saxons, Sevens, Women’s and age grade representative teams all sporting the CCC logo.
Canterbury will replace long-term partner Nike, who began their partnership with the RFU in 1997.
Chris Stephenson, CEO of Canterbury, said:
The partnership with the Rugby Football Union is the perfect combination of two brands steeped in rugby history that rugby fans know and respect. We are excited at the prospect of developing this relationship and enhancing the awareness of rugby to a wider audience with the aim of increasing participation levels.
With over a century of experience in producing the highest quality playing apparel, designed specifically to maximise performance, we pride ourselves on producing the strongest, most technologically advanced kits available.
Sophie Goldschmidt, RFU Chief Commercial Officer, said:
We are delighted about this new partnership with Canterbury. The brand is recognised by players and fans alike and its heritage in rugby is unrivalled. The excellent quality of playing apparel Canterbury is famed for will also ensure the England teams have the best technical kit available to assist them on and off the pitch. This new exciting partnership will allow the Rugby Football Union to further invest
in the game.